Linking Strategies That Work

Proven link popularity and link exchange techniques are fundamental to your success as an online marketer.The benefits of mastering these techniques and putting them to use are numerous.

Increasing your link popularity increases your rankings in the free search engines. Exchanging links with other web sites will increase your link popularity while bringing more traffic to your site. The more high quality links pointing to your site the higher your page rank, giving you a big boost in google and other search engines.
The in pointing links from related web sites will also give you a big boost in relevancy. Something the search engines are putting a lot of emphesis on lately. Link exchage with high quality, related sites will send you traffic that is already in the market for your product or service.

How To Avoid Link Popularity - Link Exchange Issues With The Search Engines

No tutorial would be complete without explaining what not to do to stay out of trouble.

First, avoid link exchange programs. If a search engine concludes you are participating in a link exchange program, more than likely your entire site will be banned. You don't want that.

Second. Stay away from link farms. Similar to link exchange programs, the search engines look at them the same way.

Third. avoid exchanging links with poor quality or sites with no relevency to your own. Remember that exchanging links just to be exchanging links is of little if any value to you.

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Fourth. Some experts argue to only exchange links with sites with a higher page rank than yours. This presents two problems. If you have a new site, and no one will exchange links with you because you have no page rank, how will you ever get any? There is a solution to this I will cover later. Also, just because a site has a lesser page rank this month, doesn't necessarily mean it won't have a higher page rank next month. A good example is a new site with zero page rank asked a PR 5 site to exchange links. The PR 5 site decided to help out the zero PR site. Within a few short months the zero PR site had improved it's PR dramatically and was now sending traffic to the PR5 site. A win - win situation that would never have occurred if the PR 5 site had taken the experts advice and refused to exchange links.

How To Increase Your Link Popularity Without Exchanging Links

They're called one way links. And in this day and age the major search engines (especially Google) love them.

Though I don't believe reciprocal linking is dead as some suggest, You'll find one way in coming links, especially from topically related sites carry much more weight. So how do you get one way links? Here are some suggestions.

It all begins with good, content rich pages. Once you have your pages ready, and full of high quality content, you will want to submit your site to the directories. These include DMOZ, Zeal, Joe Ant, Go Guides, and Jade amongst others. Do a search on Google for "submit a site" "your keyword phrase." You will get a listing of places that are accepting submissions for your keyword phrase.

Another method is to write articles and have them posted across the internet.

Participate in newsgroups and discussion boards. Be sure to include your url..
If you belong to affiliate programs ask the webmaster for a link to your site where you are promoting their affiliate products.

When all else fails, you can always buy them.